NeuroInvesting: Build a New Investing Brain

Rewire your brain for investing success As an investment advisor to high net worth individuals, Wai-YeeChen has spent years watching her clients make investmentdecisions—some good decisions and some not-so-good decisions.Though confronted by the same market variables, those clients oftenmake very different choices with very different results. Here, Chenargues that it's usually not the data that affects investordecision-making as much as the way i...

By Wai-Yee Chen
Hardcover: 256 pages
Publisher: Wiley; 1 edition (October 21, 2013)
Language: English
ISBN-10: 1118339215
ISBN-13: 978-1118339213
Product Dimensions: 6.4 x 1 x 9.4 inches
Amazon Rank: 4453615
Format: PDF ePub TXT ebook

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NeuroInvesting seeks to explain how the way the brain works influences decision making around investments (or other sorts of calculated risk scenarios). Chen, an investment adviser, has had ample opportunity to see the way clients get caught up emoti

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