Priceless: The Myth of Fair Value (and How to Take Advantage of It)

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting sm...

By William Poundstone
Hardcover: 352 pages
Publisher: Hill and Wang; First Edition edition (January 5, 2010)
Language: English
ISBN-10: 080909469X
ISBN-13: 978-0809094691
Product Dimensions: 6.6 x 1.2 x 9.3 inches
Amazon Rank: 399107
Format: PDF Text djvu ebook

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The subject of prices is a tricky one. Every person on this planet is, one way or another, confronted to that question. Is this price fair? Am I overpaid or underpaid? How much should I charge for my new product?This book doesn't answer these questio

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