To Be or Like to Be: The Need for Authentic Online Marketing in the Era of Ultra-Informed Consumers

A companion to the author's blog and consulting projects, the book TO BE OR LIKE TO BE: The Need for Authentic Online Marketing in the Era of Ultra-Informed Consumers is a guide to how and why brands must become more authentic in this new age of social media. The topics covered range from reasons behind embracing authenticity to propel a brand's marketing to some of the best examples of brands that successfully heeded the call to authenticity. Th...

By Marcella Chamorro
Paperback: 76 pages
Publisher: CreateSpace Independent Publishing Platform (March 2, 2012)
Language: English
ISBN-10: 1470110121
ISBN-13: 978-1470110123
Product Dimensions: 6 x 0.2 x 9 inches
Amazon Rank: 11938841
Format: PDF ePub djvu ebook

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I created a new Twitter account a few days ago for our business, and sent out the first tweet (to zero followers), saying something about our great new partners. What a bunch of empty junk I wrote in that tweet. Not that I am not happy about our part

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