Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior

Consumers shop to satisfy emotional needs and desires-if a company is selling to emotion, then it's in the business of luxury. What motivates consumers to buy? Is it pleasure? Education? Entertainment? Status? Or just an impulse? Knowing why consumers buy what they do is the secret to predicting how they will behave in the ever-changing marketplace. In most cases, much of what people buy are items they really don't need. Focusing on the "whys" of...

By Pamela Danziger
Paperback: 304 pages
Publisher: Kaplan Business; Original edition (July 1, 2004)
Language: English
ISBN-10: 0793186021
ISBN-13: 978-0793186020
Product Dimensions: 9 x 0.6 x 6 inches
Amazon Rank: 2298820
Format: PDF Text djvu ebook

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As a professional organizer (specializing in chronic acquiring) I wanted to understand what the pull of the purchase was all about. This book is absolutely fascinating & does an excellent job at breaking down the understanding of how to pull the cons

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